Market Smart

Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. Market Smart Design has a noticeably fresh perspective by focusing instead on who they are creating for. Sorting chapters according to demographics and lifestyles, Market Smart Design will showcase over 500 age, gender, and lifestyle specific designs from around the world. Readers will learn how designers use the tastes and trends of consumers to market their products specifically for them. The book includes hundreds of top design examples and in-depth essays written and explained by the top professionals in today s design industry.